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K-Vac Hydro Excavation

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K-Vac Hydro Excavation – 2020 

K-Vac Hydro Excavation needed a simple and clean logo that stood out from the rest, due to the fact that other competitors had overly complicated word marks and icons. Using a fun twist on letterforms, the "k" and "v" combination achieved just that. Using a sturdy typeface like "Impact" had a great effect and definitely screams excavation and construction, without having to use typical colour palettes like orange and yellow or show icons like the hydro hose (instead of trying to place some sort of hose into the logo, muted tones of various blues were used to reflect the term instead).