Client: Simon Clark Productions
Create a functional logotype that reflected a sub-mission of Broccoli, "Brocclive". Brocclive is the new podcast and youtube channel for Broccoli, allowing longer conversations to be shared with their online audience through their many social channels. The logotype had to keep the same colour palette as Broccoli, and be simple enough for easy viewership on mobile and web based devices.
A distinct logotype was created from simple shapes like the conversation icon and red recording dot.
Using the same green tones and font allows for consistency across the many sub-brands of Broccoli. Since the end of this project, Brocclive has achieved 7,163 views and 962 likes within 3 months of launching their Instagram and Youtube accounts.